MTV (Asian TV channel)

MTV Asia

Country	Singapore
Broadcast area	Southeast Asia
Headquarters	Singapore
Programming
Picture format	1080i HDTV
Ownership
Owner	Paramount Networks EMEAA
Sister channels	Nickelodeon Comedy Central Nick Jr. Paramount Network MTV Live MTV Global Colors Colors Infinity
History
Launched	3 May 1995; 29 years ago (1995-05-03) (as a standalone pay-TV channel) 1 July 2011 (Vietnam)
Closed	31 August 2022; 20 months ago (2022-08-31) (except Vietnam) 1 January 2023; 16 months ago (2023-01-01) (Vietnam)
Replaced by	MTV Live MTV 90s
Links
Website	mtvasia.com youtube.com/mtvasia (YouTube) instagram.com/mtvasia (Instagram) twitter.com/mtvasia (Twitter)

MTV was a pan-Asian music pay-television channel was officially full formal launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA.

History

Pre-launch

The first incarnation of MTV Asia was originally launched on 15 September 1991. It was owned by a joint-venture between the STAR TV Network and Viacom. Three years later, MTV Asia left the STAR TV Network on 2 May 1994, with the channel's space being taken by Channel V on 27 May 1994.

Launch

MTV Southeast Asia was officially launched on 3 May 1995 as a 24-hour English-language music channel broadcast from Singapore seen throughout Southeast Asia in territories including Indonesia, Malaysia and Singapore. At the same time, MTV Southeast Asia along with sister channel MTV Indonesia was officially launched on the Palapa C2 digital satellite.

From 1 May 2021 until 1 September 2022, MTV Southeast Asia shortened its broadcast of programs to 8 hours (4:00pm to 12:00mn (SGT)) to simulcast programs from sister channel MTV Live from 12:00mn to 4:00pm (SGT)) daily as MTV Southeast Asia focused on more music content with less entertainment programming on its schedule.

Closure

As part of a restructuring at Paramount Networks EMEAA and as preparation of the launch of Paramount+ in Southeast Asia in 2023, MTV Asia began to cease broadcasting in several territories. In Singapore, following StarHub's review of its content offerings, and the recent launch of MTV Asia On Demand, MTV Asia ceased on StarHub TV on 29 April 2022.^[1]

MTV ceased broadcasting in Asia after 27 years, with MTV Live replaced the channel on Astro, Unifi TV and I-Cable, while the rest of the providers began carrying MTV 90s.^[2]

VJs

Final programming

Music video blocks

• MTV Rewind
• Hot Right Now!
• High Definition Hits
• Rock Solid Playlist
• Global Beats!
• K-Wave
• MTV Musika

Concert/Acoustic

• MTV World Stage
• MTV Unplugged

Former programs

• List of programmes broadcast by MTV in Asia

See also

• MTV
• MTV Mandarin (1995–2003, split)
  • MTV Taiwan (2003–ongoing)
  • MTV China (2003–2021, defunct)
• MTV India (1996–ongoing)
• MTV Korea (2001–2022, defunct)
• MTV Pakistan (2006–2011, defunct)
• MTV Vietnam (2011–2023, defunct)
• MTV Thailand (2001–2011, 2013–2016, defunct)
• MTV Philippines (1992–2010, defunct)
  • Studio 23 (1996–1999)
  • IBC 13 (2005)
• MTV Pinoy (2014–2016, 2017, defunct)
• MTV Indonesia (1995–2012, 2014–2015, defunct)
  • ANteve (1995–2002)
  • Global TV (2002–2012)
  • CTV Banten (2014–2015)
  • RTV (2015)
• MTVph (2017–2018, defunct)
• Paramount International Networks (formerly MTV Networks Asia Pacific)

References