Endcap
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.[1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap.[2] The display of products on the endcap is sometimes also called a feature.
Promotional shelves and retail fixtures
In addition to products displayed on the end of an aisle, promoted space on a retail shelf can be referred to as a fixture. Companies will oftentimes purchase a smaller amount of shelf space before making the move to an endcap at the end of an aisle.[citation needed]
Construction
End caps are often built into the shelving or racks of the retail aisle system. Other retailers have an open space at the end of the aisle; an end cap is placed in that space, often on a pallet. Several design options are available.[3]
Some endcaps are refrigerated.[4] Most endcaps are made of printed corrugated fiberboard which is readily recyclable. Corrugated plastic is also used. Many endcaps and point of purchase displays are assembled by contract packagers.[citation needed]
See also
- Gondola (retail)
- Visual merchandising
- Display stand
References
- ^ Morehead (2015). "How the Endcap Dictates What You Buy at the Grocery Store". The Kitchen. Retrieved January 4, 2018.
- ^ Pak, O (2020). "Optimizing stock-keeping unit selection for promotional display space at grocery retailers". Journal of Operations Management. 66 (5): 501–533. doi:10.1002/joom.1075. Retrieved 30 July 2020.
- ^ US 7513074, Glenn, Iris & Cohen, Susan, "Universal end cap for retail fixtures", published 2009-04-07
- ^ "Refrigerated Self-Service End Cap". Structural Concepts. Retrieved 2021-02-15.
- Yam, K.L., "Encyclopedia of Packaging Technology", John Wiley & Sons, 2009, ISBN 978-0-470-08704-6
External links
- Media related to Endcap at Wikimedia Commons
- The Price of a Retail Endcap
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topics
- Active packaging
- Child-resistant packaging
- Contract packager
- Edible packaging
- Modified atmosphere/modified humidity packaging
- Overpackaging
- Package delivery
- Package pilferage
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- Packaging engineering
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packages
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and
components
- Adhesive
- Aluminium foil
- Bail handle
- Bioplastic
- Biodegradable plastic
- BoPET
- Bubble wrap
- Bung
- Cellophane
- Closure
- Coated paper
- Coating
- Coextrusion
- Corrugated fiberboard
- Corrugated plastic
- Cushioning
- Desiccant
- Double seam
- Flip-top
- Foam peanut
- Gel pack
- Glass
- Hot-melt adhesive
- Humidity indicator card
- Kraft paper
- Label
- Lid
- Linear low-density polyethylene
- Liquid packaging board
- Living hinge
- Low-density polyethylene
- Meat diaper
- Metallised film
- Modified atmosphere
- Molded pulp
- Nonwoven fabric
- Overwrap
- Oxygen scavenger
- Package handle
- Packaging gas
- Pallet
- Paper
- Paper pallet
- Paperboard
- Plastic-coated paper
- Plastic film
- Plastic pallet
- Plastic wrap
- Polyester
- Polyethylene
- Polypropylene
- Pressure-sensitive tape
- Pump dispenser
- Screw cap
- Screw cap (wine)
- Security printing
- Security tape
- Shock detector
- Shock and vibration data logger
- Shrink wrap
- Slip sheet
- Staple (fastener)
- Strapping
- Stretch wrap
- Susceptor
- Tamper-evident band
- Tear tape
- Temperature data logger
- Time temperature indicator
- Tinplate
- Velostat
- Aseptic processing
- Authentication
- Automatic identification and data capture
- Blow fill seal
- Blow molding
- Calendering
- Canning
- Coating
- Containerization
- Converting
- Corona treatment
- Curtain coating
- Die cutting
- Die forming (plastics)
- Electronic article surveillance
- Extrusion
- Extrusion coating
- Flame treatment
- Glass production
- Graphic design
- Hazard analysis and critical control points
- Hermetic seal
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- Injection moulding
- Lamination
- Laser cutting
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- Package tracking
- Papermaking
- Plastic extrusion
- Plastic welding
- Printing
- Product development
- Production control
- Quality assurance
- Radio-frequency identification
- Roll slitting
- Shearing (manufacturing)
- Thermoforming
- Track and trace
- Ultrasonic welding
- Vacuum forming
- Vacuum packaging
- Verification and validation
- Barcode printer
- Barcode reader
- Bottling line
- Calender
- Can seamer
- Cap torque tester
- Cartoning machine
- Case sealer
- Check weigher
- Conveyor system
- Drum pump
- Extended core stretch wrapper
- Filler
- Heat gun
- Heat sealer
- Industrial robot
- Injection molding machine
- Label printer applicator
- Lineshaft roller conveyor
- Logistics automation
- Material-handling equipment
- Mechanical brake stretch wrapper
- Multihead weigher
- Orbital stretch wrapper
- Packaging machinery
- Pallet inverter
- Palletizer
- Rotary wheel blow molding systems
- Seed-counting machine
- Shrink tunnel
- Staple gun
- Tape dispenser
- Turntable stretch wrapper
- Vertical form fill sealing machine
post-use
- Biodegradation
- Closed-loop box reuse
- Environmental engineering
- Glass recycling
- Industrial ecology
- Life-cycle assessment
- Litter
- Packaging waste
- Paper recycling
- PET bottle recycling
- Plastic recycling
- Recycling
- Reusable packaging
- Reverse logistics
- Source reduction
- Sustainable packaging
- Waste management
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