DWIM-FM

Radio station in Baguio, Philippines

  • Baguio
Broadcast areaBenguet, La Union and surrounding areasFrequency89.5 MHzBranding89.5 Star FMProgrammingLanguage(s)English, Ilocano, FilipinoFormatContemporary MOR, OPM, NewsNetworkStar FMOwnershipOwner
  • Bombo Radyo Philippines
  • (People's Broadcasting Service, Inc.)
Sister stations
DZWX Bombo RadyoHistory
First air date
August 21, 1991 (1991-08-21)
Former names
89.5 WIM (August 21, 1991-April 21, 1994)
Call sign meaning
Imelda and Marcelino FloreteTechnical information
Licensing authority
NTCPower5,000 wattsERP20,000 wattsLinksWebcastListen LiveWebsiteStar FM Baguio

DWIM (89.5 FM), broadcasting as 89.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studios and transmitter are located at Bombo Radyo Broadcast Center, 87 Lourdes Subdivision Rd., Baguio.[1][2]

History

The station was established on August 21, 1991, as 89.5 WIM. It aired a Top 40 format with the slogan "The Rhythm of the City". In less than a year, WIM was ranked by the Radio Research Council as the most listened station in the city.

On April 22, 1994, to provide a more solid identity for all of Bombo Radyo's FM stations, WIM was re-launched as 89.5 Star FM and switched to a mass-based format. On February 3, 2014, Bombo Network News began simulcasting in several Star FM stations. In the 1st quarter of 2016, to emphasize more on the music, Star FM started carrying the slogan "It's All For You".

References

  1. ^ "2011 PSA Philippine Yearbook Communication" (PDF).
  2. ^ "2021 NTC FM Stations via FOI website" (PDF). foi.gov.ph. October 9, 2021.
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Radio stations in the Baguio market
By AM frequencyBy FM frequencyInternet radioDefunct/Inactive call signs
  • 1Technically still active, but with new call letters and different intellectual property
  • 2Transmitting outside Metro Baguio
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Bombo Radyo Philippines
Chairman
Rogelio M. Florete
President and CEO
Margaret Ruth C. Florete
Executive Vice President
Rogelio M. Florete, Jr.
Assistant Vice President
Jose Jenil C. Demorito
Broadcast assets
Subsidiaries
  • People's Broadcasting Service, Inc.
  • Newsounds Broadcasting Network, Inc.
Former assets
  • Consolidated Broadcasting System, Inc.